SEO report of hoteltravelmarketing.com

Hotel and Travel MarketingHotel + Travel Marketing | Hotel ...

www.hoteltravelmarketing.com/

Criterion Global is the leading hotel and travel marketing firm helping hospitality brands brands boost leisure and MICE sales worldwide.


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.hoteltravelmarketing.com/

Character length : 29

Title
Hotel and Travel MarketingHotel + Travel Marketing | Hotel + Travel Marketing | Innovative Travel Marketing StrategyHotel + Travel Marketing | Criterion Global | Marketing and Media Strategy for the Travel Industry | Marketing and Media Strategy for the T
Description
Criterion Global is the leading hotel and travel marketing firm helping hospitality brands brands boost leisure and MICE sales worldwide.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: article
title: Hotel and Travel Marketing
description: Criterion Global is the leading hotel and travel marketing firm helping hospitality brands brands boost leisure and MICE sales worldwide.
url: http://hoteltravelmarketing.com/
site_name: Hotel + Travel Marketing | Hotel + Travel Marketing | Innovative Travel Marketing StrategyHotel + Travel Marketing | Criterion Global | Marketing and Media Strategy for the Travel Industry

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://hoteltravelmarketing.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/
  • /wp-includes/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Hotel and Travel MarketingHotel + Travel Marketing | Hotel + Travel Marketing | Innovative Travel Marketing StrategyHotel + Travel Marketing | Criterion Global | Marketing and Media Strategy for the Travel Industry | Marketing and Media Strategy for the T

Character length : 255

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
4311005
Heading structure in the source code
  • <H1> Smart Travel Marketing
  • <H1> Boosts Hotel Occupancy
  • <H1> Ignites B2C + MICE sales
  • <H1> + Streamlines ROI
  • <H2> FRESH, INNOVATIVE TRAVEL MARKETING
  • <H2> Travel Media Planning + Buying
  • <H4> Travel Market Positioning
  • <H4> Hospitality Branding Strategy
  • <H4> Multilingual SEO
  • <H4> Travel Distribution Marketing
  • <H4> HOTEL INTERNET MARKETING
  • <H4> From Lookers to bookers
  • <H2> Travel Marketing Intelligence
  • <H4> Criterion Global Wins 2013 Travel Marketing Award
  • <H6> global marketing / media
  • <H4> From Outsider to Insider : Traveler-to-local Model
  • <H6> 
  • <H4> A Million To Yuan
  • <H6> media / consumer insight / BRICS
  • <H4> Embracing Virtual Business Travel: Tips for the Hotelier
  • <H6> consumer insight
  • <H3> GET INSIGHTS ON HOTEL TRAVEL MARKETING
  • <H6> ©2014 Criterion Global Inc. All Rights Reserved. Brought to you by international media buying agency Criterion Global.
Word cloud
  • travel32
  • marketing25
  • media14
  • global10
  • buying8
  • criterion8
  • hotel7
  • hospitality7
  • planning7
  • intelligence6
  • strategy6
  • brand5
  • digital5
  • innovative4
  • insight4
  • international3
  • multilingual3
  • every3
  • consumer3
  • expertise3
  • prospective3
  • market3
  • roi3
  • positioning3
  • business3
  • how3
  • clients3
  • touch3
  • all2
  • channels2
  • bookers2
  • impact2
  • via2
  • miami2
  • first2
  • competitive2
  • agency2
  • analysis2
  • assessment2
  • optimization2
  • distribution2
  • last2
  • experience2
  • internet2
  • industry2
  • best2
  • meanwhile2
  • value2
  • brics2
  • work2
  • take2
  • occupancy2
  • get2
Keyword matrix
wordtitledescriptionsheading
travel
marketing
media
global
buying
criterion
Two Word cloud
  • travel marketing9
  • criterion global3
  • innovative travel3
  • global marketing2
  • consumer insight2
  • planning and buying2
Three Word cloud
  • innovative travel marketing3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 0 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
9.80
Flesch Reading Ease
37.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
8.80
Dale–Chall Readability
9.00
SMOG Index
11.50
Spache Readibility
5.00
Number of letters
4009
Number of words
707
Number of sentences
100
Average words per sentences
7
Number of syllables
1359
Syllables in words
1345
Average syllables in words
1.92
Number of words in first three syllables
206
Percentage of word / syllables
29.14
Words not in Dale-Chall easy-word list
386
Words not in Spache easy-word list
214

 Technologies

Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<CENTER>1
<font>1
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Error! Deprecated HTML tags are used on this webpage. You should improve your website.
Deprecated HTML tagsOccurrences
<CENTER>1
<font>1
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://hoteltravelmarketing.com/wp-includes/js/comment-reply.min.js?ver=3.8.21
  • http://hoteltravelmarketing.com/wp-includes/js/jquery/jquery.js?ver=1.10.2
  • http://hoteltravelmarketing.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/selectivizr-min.js?ver=1386609454
  • http://hoteltravelmarketing.com/wp-includes/js/json2.min.js?ver=2011-02-23
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/boot.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/jquery.mobile.custom.min.js?ver=1386609454
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.lazyload.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/admin/jquery.theme.utils.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.mousewheel.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.browser.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.geom.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.preloader.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.transition.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.transform.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.youtube.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/froogaloop.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.vimeo.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.video.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.videoPlayer.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.utils.ticker.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.backgroundSlider.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.flare.lightbox.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.simplethumb.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.flare.lightbox.render.gallery.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.flare.lightbox.render.image.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/smoothscroll.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/vegas.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.imagesloaded.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.mixitup.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.countto.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jqueryui.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/video.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/bigvideo.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/waypoints.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/parallax.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.contactForm.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.widgets.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/jquery.pixelentity.widgets.contact.js?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/navigation.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.easing.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.fittext.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.localscroll.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.scrollto.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.appear.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.waitforimages.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.bxslider.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/jquery.fitvids.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/shortcodes.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/main.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/js/custom.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/theme/js/pe/pixelentity.controller.js?ver=1386609455
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe/init.js?ver=1386609453
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/loader.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/reset.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/grid.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/icons.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/style.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/shortcodes.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/ruby-red.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/animations.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/ie.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe.flare/themes/common.css?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/framework/js/pe.flare/themes/default/skin.css?ver=1386609453
  • http://hoteltravelmarketing.com/wp-content/themes/visia/css/custom.css?ver=1386609452
  • http://hoteltravelmarketing.com/wp-content/themes/visia/style.css?ver=1386609456
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
208.109.181.237
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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